Is Mego Action Figures Back Again?
| Founded | Original company 1954 (1954) relaunch 2018 |
|---|---|
| Founders | D. David Abrams and Madeline Abrams |
| Defunct | 1983 (1983) |
| Fate | Bankruptcy |
| Successor | Abrams Gentile Entertainment LLC |
| Headquarters | 41 Madison Avenue[1], New York City Usa |
| Central people | Martin B.[ii] Abrams, Neil Kublan, Vincent Baiera |
| Products | dime store toys, dolls, celebrity & fashion dolls, games, electronic toys |
The Mego Corporation is an American toy company that in its original iteration was first founded in 1954.[three] Originally known every bit a purveyor of dime store toys,[4] in 1971 the company shifted management and became famous for producing licensed dolls (including the long-running "World'south Greatest Super Heroes" line), glory dolls, and the Micronauts toy line. For a fourth dimension in the 1970s, their line of eight-inch-scale action figures with interchangeable bodies became the industry standard.
In 1982 Mego filed for bankruptcy, and past 1983, the Mego Corporation ceased to be;[5] today, Mego dolls and playsets tin can be highly prized collectibles, with some fetching hundreds, or even in some cases, thousands of dollars (depending on rarity) in the collectibles marketplace.[6]
In July 2018, the newly-reformed Mego Corporation announced they would be producing a limited run of their classic style clothed dolls in their traditional 1/9 scale, likewise equally some ane/5 figures sold exclusively through Target. These dolls, which include recreations of dolls released in the 1970s, began seeing release later in the year.
Corporate history [edit]
Mego was founded in 1954 by D. David Abrams and Madeline Abrams. The visitor thrived in the 1950s and early 1960s equally an importer of dime shop toys until the rising cost of newspaper advertising forced Mego to alter its concern model. In 1971, the Abrams'southward son Martin, a recent business schoolhouse graduate, was named company president.
Nether Martin Abrams's direction, the visitor shifted its product to dolls with interchangeable bodies. Generic bodies could be mass-produced and dissimilar dolls created by interposing unlike heads and costumes on them.
In 1972 Mego secured the licenses to create toys for both National Periodical Publications (DC Comics) and Marvel Comics.[6] The popularity of this line of 8" dolls—dubbed "The World'due south Greatest Super Heroes"—created the standard activity-figure calibration for the 1970s.
Mego began to purchase the license rights of move pictures, television receiver programs, and comic books, eventually producing doll lines for Planet of the Apes, Star Trek, and the Sorcerer of Oz. Mego also obtained licenses from Edgar Rice Burroughs for his creations, such as Tarzan.
Starting time in 1974 Mego released the Planet of the Apes activity-figures, the first such toys sold as film tie-ins. 1975 saw the release of figures from Star Trek: The Original Serial, which was steadily gaining fandom in syndication. The Planet of the Apes and Star Expedition figures proved popular and inspired the rise of activity figure series based on popular civilisation franchises.[7]
During this period, Mego was known for the lavish parties the company threw at the annual New York American International Toy Off-white. In 1975, Mego launched its Magician of Oz film dolls with a gala whose special guests were every surviving member of the moving-picture show's main cast. Mego's party at the Waldorf-Astoria with Sonny and Cher introducing their dolls drew a one thousand people.[eight] [9] Both dolls were formally unveiled on The Mike Douglas Show.[x] The Cher doll was the number-1-selling doll in 1976,[11] helping to make Mego the sixth-ranked American toy manufacturer, based on retail sales.[12]
In 1976, Martin Abrams hashed out a deal with the Japanese toy manufacturer Takara to bring their pop lucite iii" fully articulated Microman figures to the United States under the name "Micronauts." While Marty was in Nihon, Fox's lawyer Mark Peders dropped by the office to show stills from the upcoming movement moving picture Star Wars, just no 1 in the function could sign the bargain, and then Peders visited Kenner in the same building and Kenner president Bernie Loomis was in the office and signed the deal. This decision seemed of lilliputian effect to Mego at starting time, because the Micronauts figures initially sold well, earning the company more than $30 million at their peak.[13] On the other paw, the Star Wars moving-picture show was extremely popular and competitor Kenner Products sold substantial numbers of Star Wars action figures.[fourteen] [15]
Post-obit Star Wars' huge cultural touch, and Kenner's nifty success with its activeness figure line, Mego negotiated licenses for the manufacturing rights to a host of science fiction motion pictures and television set shows, including Moonraker, Cadet Rogers in the 25th Century, The Blackness Pigsty, and Star Trek: The Movement Moving picture. Although these lines of Mego dolls were of much college quality than Kenner's 12" Star Wars figures, none were as successful.[sixteen] The widespread success of Kenner's Star Wars iii-3/4" toy line soon fabricated the newer, smaller size the industry standard, shifting sales away from the 8" standard popularized past Mego.
In the belatedly 1970s, Mego was earning near $100 million in sales.[xiii] Around this time, Mego began shifting their focus toward electronic toys like the 2-Forty toy robot and the Fabled Fred manus-held game player, merely sales were not commensurate with the company'south investment, and Mego went deeply into debt.[12] Other bug included a rat infestation in Mego's warehouse and a lawsuit from Kenner over illegal appropriation of trade secrets related to the manufacture of their stretch figures.[6] In the financial years 1980 and 1981,[17] Mego reported combined losses of $40 million.[12] In fiscal year 1982, the company reported losses of betwixt $eighteen and $twenty one thousand thousand.[17]
In February 1982 the remaining staff was allow become and the Mego offices were airtight.[1] On June fourteen, 1982,[viii] Mego filed for Chapter eleven bankruptcy;[18] the company officially went under in 1983.[8]
In 1986, Martin Abrams co-founded Abrams Gentile Entertainment (AGE),[19] in order to retain and manage Mego's licensing contracts, rights and deals. In October 1995 AGE attempted to reclaim the Mego trademark.[20] In March 2002, they abandoned the effort.[xx] In early on 2009, Martin Abrams announced that AGE had reclaimed the rights to the name Mego.[5]
Mego Corporation is headquartered in Great Cervix, NY, with manufacturing facilities in China and Mexico.[21] In July 2018, Mego Corporation premiered an exclusive line with Target stores of their archetype 8 inch clothed action figures too every bit several 14 inch DC Superheroes figures at San Diego Comic Con with Joe Namath on mitt to autograph his own 14 inch action figure. The Target exclusive featured three waves of figures hitting Target stores in August, October, and November. These figures were limited to 10,000 of each grapheme.
Starting in 2019, Mego has continued to work with Target and other major retailers like Wal-Mart to bring the classic Star Trek, monsters, celebrities, and superheroes dorsum to shop shelves and on-line. Mego created action figures from the iconic Star Trek 2:The Wrath of Khan movie, giving fans of that 1982 classic, the Mego figures they expected to run into dorsum then. Mego has besides expanded distribution internationally, working with distributors in other countries to bring the magic of Mego to the rest of the world too.
In 2020 Mego is launching new waves of action figures and products to a waiting world and Marty Abrams is greeting old and new fans at comic-cons and conventions nationwide.
Products history [edit]
Fighting Yank [edit]
A toy like to GI Joe; so similar, in fact, that Hasbro was able to show that the toy'due south body had been copied directly from authentic GI Joe tooling. Hasbro threatened a lawsuit and Mego discontinued the product.
Broadway Joe Namath [edit]
An action doll based on New York Jets quarterback Joe Namath. The 1970s toyline included Broadway Joe in New York Jets football compatible, plus additional fashions sold separately.
Action Jackson [edit]
One of Mego's start toys nether Martin Adams was an original character, Action Jackson, meant to compete with Hasbro'due south popular G.I. Joe line. Heavily promoted on tv set commercials and in newspaper advertisements, the Action Jackson line included dolls, vehicles, and playsets. It was a big seller on its 1971 launch, but before long faded in popularity and was discontinued after 1974. The body design was reused for 8-inch licensed dolls.
Dinah Mite [edit]
A fashion doll produced as a female counterpart to Action Jackson. The doll was not a success, but the body design was reused for 8-inch licensed female person dolls.
World'due south Greatest Super Heroes! [edit]
Outset in 1972, Mego released the commencement comprehensive line of DC Comics and Curiosity Comics superhero and villain dolls, coining the term "World'due south Greatest Super Heroes!" (WGSH) as an umbrella title for all the dolls released in this line. To kickoff the line, Mego produced Batman, Robin, Aquaman, and Superman dolls.[22] (For the Southward African marketplace, a local radio play hero, Jet Jungle, was included in the series.) The earliest dolls were released in a solid box, but these boxes were often damaged by shoppers who wanted to come across the figure inside. The design was quickly inverse to a "window" style box. The WGSH line was offered from 1972 until 1983.
Fashion dolls [edit]
Mego marketed various mode doll lines designed to compete with Mattel's popular Barbie line. The company's first endeavour was the 1973 "Maddie Modern" line, which included an extensive wardrobe and Maddie's boyfriend "Richie," was non a success. Side by side, Mego created "Dinah-Mite," a poseable eight-inch (203 mm) scale Barbie-like doll with a boyfriend named Don.[23] Other manner dolls included "Cute Lainie," a 19" doll that danced back and along from the hips; and Candi, a line that included "Coppertone Candi," a "tanning" doll co-branded with Coppertone sunscreen.
TV and movie dolls [edit]
The popularity of the 1974 releases of the Planet of the Apes and Star Trek: The Original Series lines led Mego to produce a diversity of licensed figures based on films and Television shows, including The Flintstones, Happy Days, Laverne & Shirley, Our Gang, Starsky & Hutch, The Waltons, and Wizard of Oz.
Mego introduced a Lynda Carter Wonder Adult female doll line in 1977. The first edition of the Wonder Adult female dolls and accessories included:
- Wonder Woman (factory-painted bustier tiptop with cloth star-spangled bottoms, bracelets, golden lasso, tiara, and red boots), every bit well equally a Diana Prince Navy Yeoman outfit, featuring black glasses and black high-heeled shoes
- Nubia, Wonder Woman'southward super-foe
- Queen Hippolyta, Wonder Woman'southward mother
- Major Steve Trevor, Wonder Woman's best friend and boss
Mego added 12 1⁄two " dolls from the Superman movie in 1978, which included Superman, Jor-El, Lex Luthor, and General Zod.
In the early on 1980s Mego produced dolls and vehicles for the popular TV shows CHiPs, Dallas, Dukes of Hazzard, and The Greatest American Hero. The Dukes of Hazzard dolls sold well, only Mego failed with its Chips and Dallas dolls.[8]
Comic Action Heroes! [edit]
Always thinking of ways to reduce costs of product, in 1975 Mego released a smaller plastic line of activeness toys called Comic Action Heroes! that had the costumes molded onto the figure (and afterward adopted past Star Wars and Super Powers lines), thus eliminating the actress cost of creating the suits. The line featured Batman, Robin, The Joker, and The Penguin, equally well equally other DC Comics characters. Afterwards, in 1979, Mego re-released the line under the new name Pocket Super Heroes.
Celebrity dolls [edit]
In 1976, Mego launched a highly successful 12½-inch celebrity doll line. The first dolls were Sonny and Cher,[10] [24] with famed mode designer Bob Mackie designing an extensive wardrobe for Cher.[25] [26] Farrah Fawcett, Jaclyn Smith, Diana Ross,[8] Suzanne Somers, Captain and Tennille, and Osculation celebrity dolls followed in 1977 and 1978.
Micronauts [edit]
From 1976 to 1980 Mego produced a licensed line of Takara's Microman figures under the name Micronauts. The three-3/4" toy line's popularity led Curiosity Comics to launch a Micronauts comic volume in 1979, which ran until 1986.
2-XL robot [edit]
In 1978, Martin Abrams purchased inventor Michael J. Freeman's toy robot, the two-Forty,[27] which was introduced to the public and became a success.[27] [28] The toy was sold in different countries and was voiced in seven languages, including English language.[29] two-XL was a revolutionary thought, combining toys and education.[30] A lot of games were also developed for the toy. By 1981, the 2-XL's popularity had waned, and it was later discontinued.[27] All the same, the 2-XL robot was upgraded and reintroduced in the early on 1990s past Tiger Electronics, a Usa based toy company. The programs for this version were also voiced past Freeman and sold worldwide.[31]
The two-XL was role of Mego'southward electronic games line, which included the handheld devices Mini-Vid and Fabulous Fred.
Military dolls [edit]
In 1976, Mego began producing a small collection of World War 2-themed military machine dolls marketed in France, Italy (under the Polistil proper name), Germany, Australia, and the United Kingdom nether dissimilar names. About of these products were branded under the "Lion Stone" name, Mego's manufacturing arm. These dolls were released in United States the early 1980s equally "Johnny Activity" or "Combat Man." Using the 6-inch (150 mm) format, they were produced after the 12-inch (300 mm) G.I. Joe dolls had lost their popularity and before the revival of the G.I. Joe line in 3-¾" format; they were likewise intended to compete with Spain's Madelman line of soldier dolls. The six-inch (150 mm) combat line was non a success.
Eagle Force [edit]
One of Mego's final large product lines was Hawkeye Force, a ii+ 3⁄iv -inch-high (70 mm) die-bandage action figure toy line co-designed by Paul Kirchner[i] and marketed in 1981-1982.[17] Produced during Ronald Reagan'south starting time term equally president, the Hawkeye Forcefulness toy line was marketed as a counter-terrorist task strength, to send the message that the United States wasn't going to be "pushed around" anymore.[17] The line was similar to Hasbro's Chiliad.I. Joe: A Real American Hero dolls.[32]
Reissued Marx playsets [edit]
Mego acquired the moulds of World War 2 soldiers, vehicles and landscape terrain from Louis Marx and Company, reissuing their Battleground (1980) and Navarone (1981) playsets. Mego also reissued a Prehistoric Dinosaur, Fort Apache and Milky way Command playsets.
Toys and games manufactured by Mego [edit]
Dolls [edit]
- Activeness Jackson (1971–1974)
- CB McHaul line (1977) – figures and vehicles designed to cash in on the short-lived citizens band radio craze
- Comic Activity Heroes (1976–1978) – three-3⁄4" action figures of DC Comics characters
- Eagle Forcefulness line (1982) – included playset and vehicles
- Elastic Superheroes line (1979–1980) – stretchable dolls designed to compete with the pop Kenner product Stretch Armstrong; includes Mego Rubberband Donald Duck, Mego Rubberband Batman, Mego Elastic Incredible Hulk, and Mego Elastic Plastic Human[six]
- Fighting Yank (1973–1974) – discontinued by Mego subsequently being sued by Hasbro as being also similar to G.I. Joe
- Johnny Action/Gainsay Human being (c. 1981–1982)
- Legends (1975) – historical characters from the American Westward, Robin Hood, "Super Pirates," "Super Knights," and a medieval playset
- Micronauts (1976–1980)
- I 1000000 B.C. (1976–1977) – included "Cave People" and dinosaurs
- Pocket Super Heroes (1980–1982) – line of 3-3/4" DC Comics and Marvel Comics figures, vehicles, and playsets
- Tarzan (1975) – 3" "Bendy" figure made of poseable, malleable plastic
- Globe's Greatest Super Heroes! (1972–1983)
- DC Comics characters Aquaman, Batgirl, Batman, Catwoman, Green Arrow, Isis, Joker, Mr. Mxyzptlk, Penguin, Riddler, Robin, Helm Marvel (for legal reasons labeled as "Shazam"), Supergirl[ disambiguation needed ], Superman, Tarzan,[33] Teen Titans (Speedy, Child Flash, Aqualad, and Wonder Daughter), and Wonder Woman, likewise as a Batmobile that could seat ii 8-inch dolls
- Marvel Comics characters Helm America, Conan, Falcon, Green Goblin, Hulk, Man Torch, Invisible Girl, Iron Human, Cadger, Mr. Fantastic, Spider-Man, The Affair and Thor
- American West series (1974) – included Sitting Bull, Davy Crockett, Wyatt Earp, Wild Bill Hickok and his equus caballus Shadow, Cochise, Buffalo Neb, and a Contrivance City playset
- Mad Monster Series (1974–1975) – included Frankenstein, Dracula, the Wolfman, and the Mummy
- Secret Identity line (1974) – sectional to Montgomery Ward; included Bruce Wayne, Dick Grayson, Clark Kent, and Peter Parker
TV/moving picture dolls [edit]
- The Black Hole (fall 1979) – 12" and 4" lines
- Buck Rogers in the 25th Century (1979–1981) – 12" line and a serial of 3.75" figures and scaled spaceships
- Fries (1981–1982) – 3-3⁄iv" figures
- Dallas (1981)
- Doc Who (1977–1978) – released only in the Great britain in partnership with Denys Fisher; 9" dolls including the Fourth Dr., Leela, K-9 (released in 1978 after the first half-dozen), the Giant Robot, a Cyberman, a Dalek, and a TARDIS
- Dukes of Hazzard (1981–1982)
- Flash Gordon (1978)
- The Flintstones (1977)
- Greatest American Hero (1982)
- Happy Days (1977–1978) – included Fonzie, Richie Cunningham, Potsie, Ralph Malph, Fonzie'due south Garage playset and Fonzie'southward Motorbike
- King Kong (1977)
- Laverne & Shirley (1978) – included Laverne, Shirley, Lenny, and Squiggy
- Lynda Carter Wonder Woman doll line (1977–1979) – included Wonder Woman, Nubia, Queen Hippolyta, and Major Steve Trevor
- Moonraker (1979)
- Our Gang (1976–1977)
- Planet of the Apes (1974–1977)
- Star Expedition: The Original Series (1974–1976) – 8" line included Captain Kirk, Mr. Spock, Dr. Leonard McCoy "Bones", Mr. Scott "Scottie", Lt. Uhura, the 9 Star Trek Aliens (a Klingon, a Neptunian, the Keeper, a Gorn, a Cheron, a Romulan, a Talos, an Andorian, and a Mugato), and playsets of the U.S.S. Enterprise, Star Trek: Mission To Gamma Half-dozen, equally well as a standalone Star Trek Transporter
- Star Trek: The Movement Picture show (1979) – three-iii/4" line and 12" line
- Star Trek Super Phaser 2 Target Game [34]
- Starsky & Hutch (1976–1978)
- Superman doll line (1978) – included Superman, Jor-El, Lex Luthor, and General Zod
- The Waltons (1974–1976)
- Magician of Oz (1975)
Celebrity dolls [edit]
- Captain and Tennille (1977)
- Diana Ross (1977)
- Farrah Fawcett (1977–1978)
- Jaclyn Smith (c. 1977)
- Buss (1978)
- Kristy McNichol (1978)
- Muhammad Ali (1976–1977)
- Sonny and Cher (1976–1978)
- Suzanne Somers (c. 1977)
Manner dolls [edit]
- Candi (1979)
- Dinah-Mite (1973–1975)
- Lainie (1973) —xix" doll
- Maddie Mod (1973)
Electronic games and toys [edit]
- 2-XL (1978–1982) – toy robot [35]
- Batman Control Console (1977) [36]
- Fabulous Fred (1980) – handheld device with x games
- game/digital watch combo (1980) – the Exterminator, Fire fighter Fire-eater, Flag Homo, Toss-Up (Us releases of Nintendo's game and watch games)
- Mini-Vid (1979) – handheld electronic games like Break Costless, Contrivance Metropolis Gunfight, Sea Battle, and Spacewar
- Pulsonic baseball game (1980)
- Star Trek tricorder (1976) – life-size
Games [edit]
- Ball Buster (1975)
- Magnadoodle (1978)
- Mazeroni (1975)
- Obsession (1978–1979)
- See 'North Bulldoze (1978)
- Sixth Sense (1978–1979)
Other [edit]
- Beanie Buddies (1978)
- Bubble Yum Baby (1977) – doll that blew a chewing gum bubble; co-branded with Bubble Yum
- Chills 'N Thrills stunt motorcar game (1975)
- Clown Effectually (1981)
- Commander Zack Power and his Lightning Wheel (1975)
- Dare Bros. toy glider (1975)
- Doodlebugs (1978–1979) – wooden toy cars
- Dune Machine (1980) – toy dune buggy
- Evel Knievel bike accessories (1975)
- Luv'n'Stuff (1975) – soft animate being characters
- Magnanimals (1978) – wooden toy animals, vehicles, and playsets, including some Disney characters
- Poz 'N Play (1978)
- Puppet Beloved (1978)
- Speed Burners (1976/1977/1978) – diecast cars designed to compete with Matchbox and Hot Wheels
- Woodies (1973) – wooden preschool toys
"Mego Melt" [edit]
Several unlike (but not all) plastic dolls made past Mego take suffered from "Mego Melt" (also known as "Mego Molt"),[37] a term coined by toy collectors to describe the material deteriorating over time. The plastic used for the doll's torso reacts with the rubberized plastic used for the arms and legs. The upshot is a melting of the torso at those joining points: shoulder, underarm, hips, and buttocks. Fifty-fifty when stored carefully, this melting often results in the costumes becoming stuck to the dolls. Excessive estrus from storage in hot attics or garages exacerbates this trouble. The dolls' hair and eyelashes are prone to like deterioration when exposed to high temperatures.
In popular culture [edit]
From 1996–2011, Mego's 8-inch (200 mm) dolls, particularly the superhero line, found new life in Twisted ToyFare Theater (originally called "Twisted Mego Theatre"), a humorous photo comic strip actualization in ToyFare, a monthly magazine published by Wizard Entertainment.[37] ToyFare staff posed and took photos depicting the dolls in bizarre situations, with added dialogue balloons. The series was well known in comic book and collectors' circles for its distinctive, off-the-wall sense of sense of humor.[37] The popular strips were later on published separately in their own collections.
Mego dolls as well as similarly styled figures are used in sexually perverted adult oriented situations in the Cartoon Network Adult Swim program Robot Chicken. The show, which debuted in February 2005, is directly based on Twisted ToyFare Theater and features three of its writers.[37]
See also [edit]
- Hasbro
- Kenner Products
- Mattel
- Trendmasters
References [edit]
Sources consulted [edit]
- Bonavita, John. Mego Action Figure Toys, 3rd Edition (2001)
- Holcomb, Benjamin. Mego eight" Super-Heroes: World's Greatest Toys!, (2008) TwoMorrows Publishing ISBN one-893905-82-ix
- Scott, Sharon Chiliad. (2010). Toys and American Culture: An Encyclopedia. ABC-CLIO. ISBN978-0313351112 . Retrieved Nov 25, 2014.
Further reading [edit]
- Jones, Jonathon (2015). Mego World's Greatest Super-Heroes: An Action Figure Field Guide. Amazon.com. ASIN B019BAYWMG
- Zenker, Gary (2013). Ultimate DC Comics Activeness Figures and Collectibles Checklist. White Lightning Publishing. ISBN 978-0989334471
Notes [edit]
- ^ a b c Kirchner, Paul. "Creating the Eagle Force," Mego Museum (2005). Accessed December. 26, 2014.
- ^ Caringer, Kevin. "The Rise and Fall of a Toy Behemothic," Archived 2016-03-04 at the Wayback Machine White'due south Guide to Collecting Figures vol. 2, #one (Jan. 1996). Archived at the New Strength Comics website.
- ^ https://megofigures.com/
- ^ Steinberg, Shirley R., Michael Kehler, and Lindsay Cornish, editors. Boy Civilisation: An Encyclopedia (ABC-CLIO, Jun 17, 2010).
- ^ a b "Mego Toys & Activeness Figures - World Collectors Net". World Collectors Net . Retrieved 2015-12-08 .
- ^ a b c d Cimino, John (Summertime 2018). "The Legends and Lore of the Incredible Hulk, Stretch Armstrong, and the Mego Elastic Superheroes". RetroFan. TwoMorrows Publishing (1): 9–13.
- ^ Scott 2010, pp. 3, 204.
- ^ a b c d east Caringer, Kevin. "The Rise and Autumn of a Toy Giant," Archived 2015-05-xxx at the Wayback Auto White's Guide to Collecting Figures vol. 2, #one (Jan. 1996). Archived at the New Force Comics website.
- ^ Stern, Sydney Ladensohn Stern & Ted Schoenhaus. Toyland: the high-stakes game of the toy industry, p. 235 (Contemporary Books, 1990)
- ^ a b "Mego Catalog Library: 1976 Cher". Mego Corporation. Retrieved 2011-07-04 .
- ^ Reddish, Rona (xix December 1976). Toying with a name, The New York Times ("This yr's No. ane selling doll, for case, is Cher, introduced by Mego at a suggested retail price of $half-dozen.94 to rival the famous Barbie ..."; article includes large flick of Cher doll)
- ^ a b c "Business Day: Toy Selection Undid Mego," New York Times (June sixteen, 1982).
- ^ a b Mego VP of R&D Neal Kublan, quoted in "Mego Micronauts," Mego Museum. Accessed Dec. 28, 2014.
- ^ "Toymakers are ready months alee of Santa", The Free Lance Star, February 18, 1980, retrieved Jan 11, 2012
- ^ "Killer toys", Ellensburg Daily Record, June 19, 1980, retrieved January xi, 2012
- ^ "Mego: The Globe'southward Greatest Action Figure Company," Archived 2014-12-22 at the Wayback Machine Activity Figure Resource (Jan, 2012), pp. 20-22.
- ^ a b c d Alexander, Ron. "Toy Fair Unwraps the Latest Offerings," New York Times (Feb. 17, 1982).
- ^ "Business 24-hour interval: Mego in Chapter 11," New York Times (June 15, 1982).
- ^ "Company Overview: Abrams Gentile Entertainment LLC," Bloomberg Businessweek. Accessed Dec. 21, 2014.
- ^ a b "MEGO by: Abrams/Gentile Entertainment, Inc.," Trademarkia.com. Accessed Dec. 21, 2014.
- ^ Palitoy (July 20, 2018). "Iconic Action Effigy Make Mego Reveals Start Wave Characters". The Mego Museum . Retrieved 14 May 2019.
- ^ The primeval Batman and Robin dolls had removable masks, but these were easily lost, and Mego noted that it was less expensive to create a new sculpt for Batman with a molded-on mask; similarly, they began painting on Robin'southward mask.
- ^ Mego 1974 catalog, archived at the Mego Museum. Accessed Dec. 28, 2014.
- ^ (1 March 1976). People, Time
- ^ "Sonny and Cher fans can accept their favorites at dwelling house". Warsaw, Indiana: Times Marriage. 1976-xi-24.
Sonny and Cher fans tin have their favorites at dwelling house, plus Cher's 32 costumes designed for her by Bob Mackie
- ^ Heron, R. Lane. Much ado most dolls: a beginner'due south guide to doll collecting, p. 113 (Wallace-Homestead Book Co., 1979) ("Mego has launched a million-dollar advertising campaign to promote these new offerings. The dolls were scheduled for the retail marketplace in May, 1976. With the success of Sonny and Cher dolls, look for a Babe Bono doll in the nigh future.")
- ^ a b c "2-40 Electronic Game Panel and Record Player". The Potent. Retrieved December vi, 2013.
- ^ Mannes, George (September 1, 2001). "Nigh Famous Interactive television visitor ACTV has been the next big thing in the amusement field for eighteen years. Here's how the startup has managed to proceed the dream alive. Sort of". Fortune Modest Concern. CNN. Retrieved December 6, 2013.
- ^ Kaminski, Joseph (May 22, 2008). "Retro Tech: Mego'southward 2-Twoscore". CNET . Retrieved December half-dozen, 2013.
- ^ It was a revolutionary idea, combining toys and education;
- ^ "2XL Robot". 29 September 2004.
- ^ Mansour, David (2005). From Abba to Zoom: A Pop Civilization Encyclopedia of the Tardily 20th Century. Andrews McMeel Publishing. p. ii. ISBN 0-7407-5118-2.
- ^ Tarzan was originally licensed to Mego by creator Edgar Rice Burroughs; DC after acquired rights.
- ^ Coopee, Todd (10 July 2017). "Star Trek Super Phaser 2 Target Game from Mego (1976)". ToyTales.ca.
- ^ Coopee, Todd (15 February 2016). "2-XL Robot from Mego (1978)". ToyTales.ca.
- ^ Coopee, Todd (eight Feb 2016). "Batman Command Panel". ToyTales.ca.
- ^ a b c d Thomas, Jr., Dr. Ronald C. "Playing with Themselves: Robot Chicken and 'Twisted Toyfare Theatre,'" The New York Review of Science Fiction (Oct. 2010), pp. 17-xix.
External links [edit]
- Official website
- Mego Museum — the leading authority on Mego toys and visitor history
- Mego Museum Forum — Mego community bulletin boards
- MegoMeet official website
- MegoMeet on Facebook- Annual Mego Collector Convention
- Comprehensive list of Mego action figures and accessories
- Strange Mego — focusing on Mego products from exterior the U.S.
- Megocollector — comprehensive guide to Mego Star Trek, amidst other products
- Joseph's Star Trek Mego — dedicated to Mego's line of Star Trek toys
Source: https://en.wikipedia.org/wiki/Mego_Corporation
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